Before you and your organization jump into implementing a “social media strategy,” be sure to study the communities you intend to interact with. Here are some of the questions you should ask in your research:
All in Strategic Planning
I use the term “social media” all the time. It’s one of the terms listed in the index banner at the top of this page. Besides, development of “social media” strategies and tactics are an important focus of some of my current consulting clients.
Promoting Technology Enabled Collaboration in Complex R&D Environments
An important element in a successful R&D effort is effective collaboration. As the complexity of the research, development, and eventual adoption environments increases — as it does with large Federally funded R&D efforts — the importance of the sharing of information, ideas, and goals increases as well.
Seven Articles about Strategic Planning and Social Media
The most consistently popular articles from my web site are related to strategic planning and social media. These include my discussion of methodology titled How To Develop a Business-Aligned Social Media & Social Networking Strategy.
Maddie Grant’s recent comment about everyone in an organization having responsibility for “community management” is a good one:
In these heady days of transition, as we think about ways to improve government, it’s temping to over-sell the benefits of “Web 2.0.”
What's So New About the Outsourcing of Innovation?
This is a followup to the comments I received on my post Should You Outsource Your Organization’s Innovation Processes? I wrote that in response to some of the (semi-controversial) things that Jeffrey Phillips had said in his own blog post, You should outsource innovation if…
How To Avoid Common Strategic Planning Mistakes
For the past few months one of the most popular posts on this blog has been A Short Definition of “Strategic Planning.”
I’m not sure why. Maybe it’s because the term “short definition” is in the title. Why read a “long definition” if a “short definition” is available?
I was talking the other day with a friend about what consultants do. One of the topics raised was “strategic planning.” We talked about what that meant and then he said, “Oh, so you create business strategies for clients?”
I was interviewed yesterday by a Forrester Research staff member about how CIO’s (Chief information Officers) should approach the implementation of collaboration tools (click here for a list of blog posts related to “collaboration”). We talked about the usual adoption issues related to “web 2.0” applications within the enterprise.
Years of managing, studying, developing, consulting on, and using information technology have taught me about the realities of using technology for business advantage. Here are ten of these realities:
Dennis McDonald's Blog's Top Ten Posts of 2007
Here are my blog’s Managing Technology posts for 2007, sorted in descending order by the unique page views recorded by Google Analytics.
In Should You Make or Buy Your Social Network? I wrote about some of the technology-related decisions that are needed when an organization adopts online social networking.
If you are thinking of setting up a Facebook or MySpace page to promote your business, brand, association, or agency, you should first read Jeremiah Owyang’s Why You Need to have a Strategy before you make a Facebook Fan Page NOW!
How To Develop a Business-Aligned Social Media & Social Networking Strategy
This document describes a process for helping organizations define and prioritize the steps involved in applying social media and social networking to their operations.
Jeremiah Owyang has an interesting discussion going on over at his blog in The Challenges of Social Media in the Enterprise, why Business and IT need to align.
Getting Real about Social Networking Adoption
Professional networking guru Scott Allen left a thoughtful comment on my blog post Network Unto Others As You Would Have Others Network Unto You a couple of days ago. He noted that people don’t share the same personal and professional networking priorities.
I’m a member of an exclusive and high quality group on Facebook called “Association of Associations.” It’s composed of professional association executives and managers, members, vendors, and consultants (like me).
Tony Rossell in his blog post The Ageless Question reviewed a published research study that appears to show that age related differences in professional association membership haven't changed as much over the years as some people have been saying.