All in How To

At last night’s Meeting VI of the Alexandria Web Strategy Discussion Group, convened at New Target in Alexandria, Virginia, Maddie Grant raised the topic of RSS feeds. She’s tried a number of readers and now she uses Google Reader. Still, she complains about the problems with setting up readers and especially the challenges of explaining the process to other users. In her mind, RSS has not lived up to its promise.
There’s an interesting book excerpt available on the Harvard Business School’s “Working Knowledge” web site titled Managing Alignment as a Process, by Robert S. Kaplan and colleague David P. Norton. I read through the excerpt and what it says about “alignment” is interesting to put into the context of enterprise adoption of Web 2.0 technologies and processes.
In looking over the recent usage data for this site I decided again to look at individual page counts. Google Analytics offers several, including “visits,” “page views,” average time spent on each page, percent of times visitors exited the site from this page (as opposed to going somewhere else in the site), and something called “$ Index” which refers to the accomplishment of a specific type of transaction.
A couple of weeks ago I signed up for the free Google Analytics service. This free Google service tracks web site usage including frequency, type, and source of visits, as well as behavior of visitors after they come to a site’s initial web page. I figured that, if Google was going to be knowing everything about my site in order to help it calculate advertising rates, I should at least take advantage of the data.