All in CRM

The “white paper” published by the Federal Web Managers Council in November of 2008, Putting Citizens First: Transforming Online Government. A White Paper Written for the 2008 – 2009 Presidential Transition Team, contains a series of common-sense recommendations that are clearly stated — and deceptive in their simplicity:

How Closely do Traditional and Social Media Based Customer Support Services Need to be Coordinated?

In Five Challenges Government Faces When Adopting Web 2.0 I wrote about the need to consider the cost impact on the organization of hiring additional “community managers” to support the addition of social media and social networking to overall customer support operations: