Jeremiah Owyang’s LiveBlog: What’s Wrong with the White Label Social Networking Industry?, especially if you read the comments, delivers a good snapshot of the gaps that still exist between product evangelism and the realities of implementing specialized online social networks.

What Comes After Web Sites and Online Social Networks?

Today we use the web in many ways. Traditional web sites — “places we go” on the web to do things — still exist. But increasingly, web based transactions also depend on the nature of our online relationships with other people.