I wrote Sometimes a phone is just a phone and a web site is just a web site because different people adopt different technologies at different rates. Those rates depend on need, cost, peer influence, job responsibilities, and many other factors.
I certainly don’t think the current Administration will try to use media either way, based on what I’ve seen so far. Plus, there’s a limit to the number of online videos President Obama can produce that can be distributed directly to the public; I would characterize his mediated social pronouncements so far as somberly constructive and realistic and neither pollyana-ish nor imperialistic.
There’s a strong possibility that how the public sees and experiences the programs reported through Recovery.gov will have just as much potential for driving economic improvement as the programs themselves.