Dennis D. McDonald (ddmcd@outlook.com) is an independent consultant located in Alexandria Virginia. His services and capabilities are described here. Application areas include project, program, and data management; market assessment, digital strategy, and program planning; change and content management; social media; and, technology adoption. Follow him on Google+. He also publishes on CTOvision.com and aNewDomain.

One Simple Way To Make Your Tweets More Credible

One Simple Way To Make Your Tweets More Credible

By Dennis D. McDonald

One easy way to improve your credibility on Twitter is to make it easy for Twitter readers to check out the sources for what you say in your tweets. Here are two simple examples:

  1. If you quote someone on your tweet, include a date for the quotation as well as a link to a public source verifying the quote.
  2. If you quote someone in a graphic attached to your tweet, be sure to include the date, source, and link in the graphic itself. Even though the link may not be "clickable" it's possible that the graphic will become separate from the tweet. Including the source info in the graphic will be helpful should the graphic get passed along to others.

The same is true for reporting numbers or statistics, especially when they are time sensitive or subject to change. Again, don't make your users “jump through hoops” to verify what you're trying to communicate.

Looking at things from the other side, don't be offended if someone questions your sources. The requestor may just want to confirm what you're saying or my just want to dig deeper. Even if the requestor is opposed to your point of view, don't resist providing more information under the mistaken notion that making further research cumbersome or difficult aids your side or point of view. If what you post is true then by all means be ready, willing, and happy to provide backup.

Finally, if someone questions your sources, don't respond with, "Just Google It." If you do that, you're automatically on the road to losing the argument since there is no guarantee that the user’s Google search will result in your sources being retrieved and inspected.

Copyright © 2017 by Dennis D. McDonald

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