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Social Media and Enhancing the Engineering Profession's Image

In my blog post Can Social Media Help Change the Public’s Perception of the Engineering Profession? I commented on the National Academy of Engineering’s report Changing the Conversation: Messages for Improving Public Understanding of Engineering. In my original post I lauded the NAE report but suggested that any implementation program designed to change the public’s perception of the engineering profession should incorporate social media and social networking elements. In this post I discuss some of these elements.