Dennis D. McDonald ( is an independent consultant located in Alexandria Virginia. His services and capabilities are described here. Application areas include project, program, and data management; market assessment, digital strategy, and program planning; change and content management; social media; and, technology adoption. Follow him on Google+. He also publishes on and aNewDomain.

Renaming DRM: A Modest Proposal

There's a disagreement on what DRM means. Some think it means "digital rights management." Some think it REALLY means "digital restrictions management."

As a compromise, how about rechristening DRM as DIGITAL ACCESS AUTHORITY, defined as follows:

"DIGITAL ACCESS AUTHORITY (DAA) refers to the body of technology, law, and business processes that govern rights and permissions associated with the creation, sale, distribution, copying, and use of intellectual property in electronic form."

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