Dennis D. McDonald (firstname.lastname@example.org)is an independent consultant located in Alexandria Virginia. His services and capabilities are described here. Application areas include project, program, and data management; market assessment, digital strategy, and program planning; change and content management; social media; and, technology adoption. Follow him on Google+. He also publishes on CTOvision.com and aNewDomain.
Before you proclaim the ascendancy of community orientation, audience engagement, shared innovation, and online social partnership, you need to realize that good old contempt-for-the-customer is alive and kicking.
Instead of carving a pumpkin this year (last year I carved Thomas the Tank Engine and the year before John Kerry) I created a playlist containing selections from my music collection that I thought had a spooky, ethereal, or weird sense.
While walking the dog this morning I listened to a Harvard Business Review podcast that discussed the coming amalgamation of ecommerce, social networking, and virtual worlds. The topics discussed included how some companies are setting up virtual shops in Second Life.