Dennis D. McDonald (ddmcd@ddmcd.com) consults from Alexandria Virginia. His services include writing & research, proposal development, and project management.

All in Newspapers

Nov 6
Nov 6 Google will Sell Print Newspaper Advertising

Dennis D. McDonald

Advertising, Google, Newspapers

According to Saul Hansell in the November 6, 2006 nytimes.com article Newspapers to Test Plan to Sell Ads on Google, Google is initiating a test program with the participation of major U.S. newspapers to sell print advertising in the newspapers via Google's online ad sales network. It may seem odd for Google to be selling print ads, but this program makes a lot of sense for both sides:

Sep 5
Sep 5 Mohr on the Newspaper Crisis and the Importance of "Network Effects"

Dennis D. McDonald

Advertising, Demographics, Industry Analysis, Network Effects, Newspapers, Publishing

Tom Mohr in Winning Online - a Manifesto provides a sobering view of the challenges newspapers face in adjusting to a Web 2.0 world where online advertising revenue today still accounts for less than 6% of total annual newspaper advertising revenue -- and total advertising revenue is declining.

Nov 6 Nov 6 Google will Sell Print Newspaper Advertising

Sep 5 Sep 5 Mohr on the Newspaper Crisis and the Importance of "Network Effects"

Nov 6
Nov 6 Google will Sell Print Newspaper Advertising

Sep 5
Sep 5 Mohr on the Newspaper Crisis and the Importance of "Network Effects"