Remember the buzz generated by Apple's announcement that they would start selling downloads of Desperate Housewives to Video iPod users?
I wasn't that excited. Others saw this as an indicator of Things To Come. One who obviously "gets it" is Ross Levinsohn, President of Fox Interactive Media, according to an article by Mario Sgambelluri in a recent (December 6) edition of iMedia Connection, a web based source on online media and marketing.