PROJECT MANAGEMENT AND SOCIAL MEDIA: A CONVERSATION
Dennis McDonald and Lee White are discussing the application of social media to project management. Dennis’ half of the conversation is below. Lee White’s half is on his blog here. The two are combined here.
Response to Lee White's PROJECT COMMUNITY Post
Adoption and use of social media can help “drive” efficiencies. A case in point is the shift from total reliance on inefficient email based communication to more collaborative technologies. Also, experienced project managers will instinctively appreciate how the concept of “community” relates to staff morale and project success.
Dennis D. McDonald
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There Is No "One Project Management Tool to Rule Them All"
The project manager needs to be able to “tune” the message for a variety of audiences. If you follow traditional RACI definitions you can see that the communication options appropriate for different interest groups are quite different:
Response to "Tools of Communication in Project Management"
Lee, there is no way that you are going to convince me to manage a multimillion dollar project with hundreds of employees and multiple vendors without a formal, structured budget, a schedule, a defined set of tasks, or a defined set of responsibilities that can be communicated.
What Do We Mean by "Social Media"?
While interviewing project managers for my blogging and project management survey I encountered several people who didn’t use blogs but did use wikis. This made it clear to me that it’s important to specify what we mean by “social media” in connection with project management.
Leadership and Collaboration Are Needed, Too
Lee White in his blog post Re-Imagine Project Management makes the following statement: