Dennis D. McDonald ( is an independent consultant located in Alexandria Virginia. His services and capabilities are described here. Application areas include project, program, and data management; market assessment, digital strategy, and program planning; change and content management; social media; and, technology adoption. Follow him on Google+. He also publishes on and aNewDomain.

Cookies, Imrworldwide, and Nielsen Netratings: What's the Connection?

Cookies, Imrworldwide, and Nielsen Netratings: What's the Connection?

By Dennis D. McDonald

This morning while running SPYSWEEPER on my computer I discovered (and then quarantined) a cookie named “” On doing some research I found that typing in the URL “” into my browser switched me immediately to “” But I can find no reference on the Nielsen site to this cookie.

I then find this cookie might be associated with an Australian entity named “” that has been linked (I use the phrase “has been linked” intentionally to indicate I don’t really know if any of this is true) with spyware that may send data on personal web surfing behavior to a server application; use of this system has been linked publicly with organizations such as the BBC.

How concerned should I be about this type of spyware? I run SPYSWEEPER once per week. Should I be doing this more frequently?

Copyright (c) 2007 by Dennis D. McDonald

Are Traditional Publishing and Social Media Learning to Get Along?

Social Media, Enterprise Content Management, and Ownership Responsibility