Dennis D. McDonald ( is an independent consultant located in Alexandria Virginia. His services are described here. Application areas include project, program, and data management; market assessment, digital strategy, and program planning; change and content management; social media; and, technology adoption. Clients have included HHS CMS, U.S. Dept. of Veterans Affairs, National Academy of Engineering, the World Bank, Catalyst Rx, the National Library of Medicine, and the U.S. Environmental Protection Agency. Follow him on LinkedInTwitter, and Google+.

Cookies, Imrworldwide, and Nielsen Netratings: What's the Connection?

Cookies, Imrworldwide, and Nielsen Netratings: What's the Connection?

By Dennis D. McDonald

This morning while running SPYSWEEPER on my computer I discovered (and then quarantined) a cookie named “” On doing some research I found that typing in the URL “” into my browser switched me immediately to “” But I can find no reference on the Nielsen site to this cookie.

I then find this cookie might be associated with an Australian entity named “” that has been linked (I use the phrase “has been linked” intentionally to indicate I don’t really know if any of this is true) with spyware that may send data on personal web surfing behavior to a server application; use of this system has been linked publicly with organizations such as the BBC.

How concerned should I be about this type of spyware? I run SPYSWEEPER once per week. Should I be doing this more frequently?

Copyright (c) 2007 by Dennis D. McDonald

Are Traditional Publishing and Social Media Learning to Get Along?

Social Media, Enterprise Content Management, and Ownership Responsibility