Cookies, Imrworldwide, and Nielsen Netratings: What's the Connection?
Wednesday, February 21, 2007 at 10:42AM This morning while running SPYSWEEPER on my computer I discovered (and then quarantined) a cookie named “imrworldwide.com.” On doing some research I found that typing in the URL “www.imrworldwide.com” into my browser switched me immediately to “www.nielsen-netratings.com.” But I can find no reference on the Nielsen site to this cookie.
I then find this cookie might be associated with an Australian entity named “redsheriff.com” that has been linked (I use the phrase “has been linked” intentionally to indicate I don’t really know if any of this is true) with spyware that may send data on personal web surfing behavior to a server application; use of this system has been linked publicly with organizations such as the BBC.
How concerned should I be about this type of spyware? I run SPYSWEEPER once per week. Should I be doing this more frequently?
Copyright (c) 2007 by Dennis D. McDonald

Reader Comments (25)
First of all, let me say I haven't done any research into the particulars of imrwordwide.com, though I have heard the name redsheriff.com before, and in the similar context.
Second, while cookies are a privacy concern, they are rarely a security concern. Software such as Spy Sweeper pick them up as a minor concern because cookies can be used to track where you're going on the internet and can contain personal information, they are not going to lead to a compromise of our system. I think a program like Spy Sweeper makes them sound like they're a lot more worrisome than they really are because it makes them sound like they're doing something. Cookies are almost always be part of your web surfing, unless you turn them off, which breaks a lot of web sites functionality.
Which is all a long winded way of saying let Spy Sweeper clean this cookie off your system but don't be too concerned.
Martin
I use FlashBlock to require clicking on a Flash animation before it will execute, and AdBlock Plus to allow selective blocking of sites - Including their cookies! That way 2o7, adbrite, imrworldwide, and any other site that will try to leave cookies, "crumbs" (1-byte files or "images" (1x1 or 2x2 pixel GIF) which are more or less unique to each page or site), will be instantly blocked, and their content, while sent to your computer by the site, won't write to your disk.
You can subscribe to pre-made lists which add known spam/spy sites on a regular basis, then click on the "ABP" logo on any page with an ad (or a suspicion of one) to see each individual item's URL and be able to block any or all ads.
This combination won't block Java (though you can block individual Javascripts or whole sites' worth using a filter syntax like http://*.2o7.*/*.js), so you can also add "NoScript" Firefox add-in which will stop Java (this does break a lot of sites, so I don't recommend it).
I also use "Trashmail.net" addin which creates throwaway email addresses using random characters - then disposes of them automatically after X emails or X weeks. It's a free, donation-supported site which has a Firefox add-in to right-click and create email address (such as the one associated with this post).
Lastly, I recommend Spybot Search and Destroy's "Teatimer" (resident registry change protector), system immunization (redirection in HOSTS file of known spam/spyware sites to local loopback address), and IE protection (blocking of known ActiveX spyware).
Having these on my machines makes a huge difference - the last time I ran Spybot on my main browser PC, I realized it had been 170+ days since the last sweep - and I had no spyware, either programs or cookies/crumbs.
The latest "expert" recommendation is to run multiple antivirus programs as well. That one's still up for debate, however.
One last comment: never include your "real" email address or full name in blogs - webcrawler apps read them and catalog your information for future spam. If you must leave a "real" email addy, use a disposable like a Hotmail or Yahoo.
They do market research and analytics.
The basically provide the same thing as Google analytics!!
What happens is companies and people would like to have statistics about their websites. Google and imrworldwide etc provide the ability to do this. They given their clients tracking scripts which the embed into their pages, etc...
When you visit a page that contains these scripts, info is sent back to the company, which allows them to aggregate data for their clients.
it's not even classified as spyware!
They're just tracking stats.
Most sites in the world are now using some kind of tracking scripts. Usually from Google.
No need to be alarmed at this.
Your firewalls/anit viruses will flag cookies and things as being a threat, even if they are not sometimes.
A real spyware software is a danger and is a lot worse. Potentially doing anything. A tracking cookie or script can only do so much even at the best of times.
This is a MAJOR CONCERN and a violation of your privacy especially if they didn't allow you to opt out before placing these cookies on you to track your browsing history! We are researching this for a possible lawsuit, therefore PLEASE contact me if you have information or concerns on the "Tracking Cookies"!!!!!!!!!!!!!!!!!
Thanks!
I can not remove it. All other cookies clear just fine but not this one.
Anyhow- the only thing I've used so far (on my 64 Bit), that locates AND removes these 'Flash Cookies' is 'Spyware Terminator' which you can download for FREE at their site, or via C-net.com.
Other commentators are right too- basically if you use the internet/ Google etc- someone, somewhere, is gathering info about you or your habits... The Google/Verizon deal comes to mind...I am curious about this proposed lawsuit...? Not sure what you could sue about...?
Warmest Regards,
Lisa
I agree with you that we all need to be vigilant; I wrote this post while Mr.Bush was President. Also, I make it a practice to sign my name when posting in public; I believe this contributes to an open and honest exchange of ideas.
- Dennis
Fears/Nachawati Law Firm
http://www.fnlawfirm.com/practice_areas/consumer-privacy-laws-internet-privacy-laws.cfm
Please email me if your interested in joining our lawsuits!
1. Go to the following website, http://www.nirsoft.net/utils/flash_cookies_view.html and on the bottom of the page, click on “Download FlashCookiesView”
2. Click “open” and “run” the .exe program.
3. The program will then produce a window with your log of all flash cookies on your computer.
4. In that window that popped up go to top left corner to “EDIT” click on “SELECT All”.
5. Go back up to the “EDIT” in top left corner and click “COPY SELECTED ITEMS”.
6. Open up an email to me and in the body of the email pint your mouse then RIGHT CLICK YOUR MOUSE then click on ‘PASTE”. You will now see all your cookies pasted into them email to send to me. barbmartin_2000@yahoo.com
Thank you,
Barb
i have read the posts re: this cookie as well as the debate about degree of harm w/cookies and remain confused - i am older and although i try to understand and stay current on info of this sort, i get lost in the shuffle rather easily, so any advice or help would be warmly welcomed
i use avast (free) 4.8-1368 and webroot desktop firewall and their associated spyware program (can't remember the name at the moment)
google chrome is my default browser, but i also use ie periodically - i would love to use firefox full time, but in order to do that, i need to uninstall, then reinstall it daily (asking for help from them produced an unkind post telling me they weren't there to answer elementary questions)
i still use windows xp and outlook express - unfortunately a newer computer doesn't seem to be a viable option, so i really am limited mostly to what i have now
coming back full circle.......what am i to do about this particular cookie? is there another program i ought to have installed in order to better monitor cookies? i have spybot, but it never finds any thing at all when i run it
thank you very much for reading this and i look forward to a continued discussion - and thank you also to the provider of this help site -)