Managing Technology
Welcome! Most of the posts here in the Managing Technology section reflect how people and organizations use information technology to support collaboration, innovation, creativity, and communication.
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Entries in Market Research (14)
Social Media and Enhancing the Engineering Profession's Image
In my blog post Can Social Media Help Change the Public’s Perception of the Engineering Profession? I commented on the National Academy of Engineering’s report Changing the Conversation: Messages for Improving Public Understanding of Engineering. In my original post I lauded the NAE report but suggested that any implementation program designed to change the public’s perception of the engineering profession should incorporate social media and social networking elements. In this post I discuss some of these elements.
Dennis D. McDonald
in Web 2.0, Social Networking, Demographics, Associations, Social Media, Facebook, Market Research, Adoption, Nonprofit
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How Do You Describe Possible Social Networking Services To Your Association's Members?
I recently helped an association client with an “online focus group.” In this approach to exploratory research a series of questions is asked of a recruited group of geographically distributed members via a series of interactive web-delivered question-and-answer sessions.
Dennis D. McDonald
in Social Networking, Associations, Market Research
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1 Comment
New Media Tools and Market Research Independence
It’s interesting to see how the mechanics of market research have been impacted by the web based and online tools now available for gathering and reporting information about personal preferences and behavior.
Dennis D. McDonald
in Industry Analysis, Associations, Social Media, Market Research
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Direct Marketing, Blogging, and Association Email
In Three effective uses of a blog for association magazines Ben Martin lists a fourth item from a conference he attended recently:
Dennis D. McDonald
in Blogging, Publishing, RSS, Associations, Social Media, Facebook, Market Research
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3 Comments
Ten Realities of Managing and Using Technology to Generate Business Value
Years of managing, studying, developing, consulting on, and using information technology have taught me about the realities of using technology for business advantage. Here are ten of these realities:
Dennis D. McDonald
in Management Tools, Best Practices, Standards, Business Models, Cost Analysis, Technology, Market Research, Strategy, Strategic Planning, Lists
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Are the Privacy Cyberwars Already Here?
In my daily perusal of my Megite news feed, I ran across these two articles: * Ask.com Unveils Search Privacy Tool: Users Control Their Search Data * Scheme to Destroy Your Competition with RivalMap
Dennis D. McDonald
in Privacy, Personal Data Management, Management Tools, Google, Security, Market Research, Personal Data Ownership
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External Collaboration Needs to be Managed!
On October 16, 2007 Matthew Ingram posted Jay’s lessons on news “crowdsourcing”. Ingram described some of the difficulties reported by Jay Rosen in “Assignment Zero,” an experimental attempt to involve “citizen journalists” in creation of a story for Wired.com.
Dennis D. McDonald
in Collaboration, Social Networking, Innovation, Facebook, Market Research
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1 Comment
The Season of the Telephone Interview
It's unusual for me to be interviewed. I usually do interviews in connection with my own research or my own client work. Over the past month, however, I've been interviewed five different times by five different people:
Dennis D. McDonald
in Industry Analysis, Web 2.0, Collaboration, Social Networking, Knowledge Management, Demographics, Facebook, Market Research, Disaster Response, Homeland Security, Emergency, Local Government
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RSS Feeds: Results of a "Full" versus "Partial" Experiment
Dave Munger in The end of the RSS experiment presents the results of data collected to analyze what happened when his web site turned off partial RSS feeds and substituted full RSS feeds. A reduction in site page hits corresponded to the publishing of the full RSS feeds, presumably because feed reader users had no need to return to the web site -- where ads are visible.
Dennis D. McDonald
in Blogging, Publishing, RSS, Advertising, Social Media, Metrics, Facebook, Market Research
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1 Comment
How Important is Web Usage Data To You?
Robert Scoble in his May 13, 2007 We Need Better Statistics post does a nice job of starting off a discussion of the problems currently experienced by anyone who tries to make sense of web usage statistics.
Dennis D. McDonald
in Web 2.0, Collaboration, Social Networking, Demographics, Social Media, Metrics, Facebook, Market Research
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