When Jeremy Owyang and I drafted our white paper Business and I.T. Must Work Together to Manage New "Web 2.0" Tools, we were pleasantly surprised by the number, variety, and quality of feedback that we started to receive almost immediately. I began asking some of my contacts and friends in the business world to react to our paper and to provide additional insight into the management issues raised by Web 2.0 technologies.
That led to this exploratory survey, the purpose of which is to investigate the various factors that are impacting how companies are adopting "web 2.0" technologies. Some key questions are the following:
- How are Web 2.0 technologies being used?
- What are the barriers to adopting Web 2.0 technologies?
- What is the relationship between business units and IT departments in the adoption of Web 2.0 technologies?