Web 2.0 Management Survey
Growing out of the paper I co-authored with Jeremiah Owyang, "Business and I.T. Must Work Together to Manage New 'Web 2.0' Tools," the Web 2.0 Management Survey is an exploratory survey of how companies are managing Web 2.0 technologies such as blogs, podcasts, wikis, and social networking.
Survey Links:
- For the Survey's purpose, methods, and questions, go here and scroll down.
- For selected writups of the Survey's interviews, go here and scroll down.
- For a comprehensive index to all Survey related entries on this web site, click here.
Web 2.0 Links:
- More Thoughts on Northern Virginia's "The New New Internet" Web 2.0 Conference. (September, 2006 conference on enterprise adption issues)
- Business and I.T. Must Work Together to Manage New "Web 2.0" Tools (White Paper, January 2006)
- White Paper Update (Podcast, April 2006)
- It's Time to Take the Quotation Marks Off "Web 2.0"; Why Enterprise Resistance to Web 2.0 Applications Makes Sense – and Why It Will Crumble (Sys-Con Web 2.0 Journal, April 15, 2006)
- Web 2.0 and Maintaining the Integrity of Online Intellectual Property - Is "Meta-Information" the Answer? (Sys-Con Web 2.0 Journal, March 3, 2006)
- Index of all Web 2.0 postings on this website
Sr. Application Engineer in a Telecom Services Company - Followup Interview
Purpose of Interview * To follow up an interview conducted earlier. * Find out about the respondent's experience with using wiki technology in a corporate setting.
Supply Chain Manager, Multinational Electrical Appliance Manufacturer
Respondent is a supply chain manager of a large multinational electrical appliance manufacturer. * The company actively uses Lotus Notes based blogs in communicating internally. Blogging is not used in support of supply chain related communications. * Respondent feels that the types of internal and international communications she regularly engages in with trading partners around the globe are less amenable to "web 2.0" applications than customer communications or the internal communications that current executives blog about.
Market Segmentation, Relationship Management, and the Relevance of Web 2.0 Applications
I haven't really decided how "revolutionary" web 2.0 applications are. One school of thought is that web 2.0 applications like blogs, podcasts, and wikis are "just another set of channels" to be considered in the overall mix of ways to manage communications with one's target markets and customers. There's another school of thought, though, that suggests that the interactivity and social networking aspects of Web 2.0 are finamentally changing the balance of power and influence in the marketplace in a profound way. I come down somewhere in the middle.
Web 2.0 Management Survey Progress Report 01
Summary * I have posted nine interviews. * I have three more to write up. * I'm working on a "formal progress report" document. * I'm continuing to recruit respondents for the interviews.
Dennis D. McDonald
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Sr. Application Engineer in a Telecom Services Company
* Respondent is a senior application engineer in the software licensing division of a 15+-year-old telecommunications services company. * Previously the company provided services on a domestic service bureau basis only. They have now decided to license their system. This requires development of comprehensive documentation of their system and procedures so the system can be operated by licensees. * Respondent is in charge of a project to develop such documentation collaboratively with support of wiki technology.
Dennis D. McDonald
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Software Tester in a Pharmaceutical Robotics Company
# Respondent is a software automation specialist in performance and load tests for a manufacturer of pharmaceutical robotics systems. # Respondent manages an in-house network of multiple servers and client systems that are designed to emulate customer installations.
IT Director in a National Specialty Retailer
# Respondent is an IT Director at a national specialty retailer with 1,300+ local retail stores, nearly all states in the U.S.A. are represented. # Retailer has a separate sister company that manages a variety of eCommerce sites. Other than store look-up functions on the eCommerce company's web site, the web business and the retail operations are operated as two separate business entities.
Dennis D. McDonald
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Survey Methods
The survey is being conducted via a series of personal and telephone interviews following a general outline of suggested questions. Respondents are being recruited from both business units and IT departments to represent a range of company and departmental types.
Dennis D. McDonald
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Survey Questions
If you are responsible for planning or managing how technologies such as blogs, podcasts, or wikis are being used by your company in support of customers, you are invited to participate in this survey.
Dennis D. McDonald
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Survey Purpose
After Jeremy and I published our white paper "Business and I.T. Must Work Together to Manage New 'Web 2.0' Tools," I began asking some of my contacts and friends in the business world to react to our paper and to provide additional insight into the management issues raised by Web 2.0 technologies, and that has led to the survey described here.
Dennis D. McDonald
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