All in Advertising

Can Social Media Help Change the Public's Perception of the Engineering Profession?

The National Academy of Engineering has published a report called Changing the Conversation: Messages for Improving Public Understanding of Engineering. Given the importance of the engineering profession to US competitiveness and innovation, I’m hoping that the important research described in the report hasn’t overlooked the opportunities social media provide for engaging the public in the types of “conversations” the title of the report seems to promote.
Dave Munger in The end of the RSS experiment presents the results of data collected to analyze what happened when his web site turned off partial RSS feeds and substituted full RSS feeds. A reduction in site page hits corresponded to the publishing of the full RSS feeds, presumably because feed reader users had no need to return to the web site -- where ads are visible.