All in Metrics

I’m having an interesting discussion with colleagues about how to justify investments in collaboration-supporting technologies (e.g., blogs, wikis, and private social networks) when the business processes they support are numerous and spread across multiple participants who may not always share common goals.
There are many discussions going on about the OMB’s recently issued Social Media, Web-Based Interactive Technologies, and the Paperwork Reduction Act. Basically, this guidance makes it easier for Federal agencies to use variety of social media and “web 2.0” tools for interacting with the public without having to go through the expensive and time consuming clearance process required by the Paperwork Reduction Act.
Dave Munger in The end of the RSS experiment presents the results of data collected to analyze what happened when his web site turned off partial RSS feeds and substituted full RSS feeds. A reduction in site page hits corresponded to the publishing of the full RSS feeds, presumably because feed reader users had no need to return to the web site -- where ads are visible.