All in Social Media

I’m having an interesting discussion with colleagues about how to justify investments in collaboration-supporting technologies (e.g., blogs, wikis, and private social networks) when the business processes they support are numerous and spread across multiple participants who may not always share common goals.
There are many discussions going on about the OMB’s recently issued Social Media, Web-Based Interactive Technologies, and the Paperwork Reduction Act. Basically, this guidance makes it easier for Federal agencies to use variety of social media and “web 2.0” tools for interacting with the public without having to go through the expensive and time consuming clearance process required by the Paperwork Reduction Act.
I’m optimistic. I’m beginning to think that second-nature use of collaborative technologies by non-technologists, both for social engagement as well as for work, could reach a tipping point much sooner than I had thought. It’s not going to be completely smooth sailing, though.