All in Enterprise 2.0

In the first article in this series I commented on the web based evolution of systems for matching up experts (and their expertise) with users based on relationship management and social software technologies. In this article I discuss the implementation of such systems within large organizations
Lately I've been reading Ross Mayfield's Weblog, which I discovered while tracking back an incoming link from him to an earlier posting of mine, Corporate Resistance to Enterprise Web 2.0. Mayfield is CEO of Socialtext and has feet (literally) in both the development and business worlds when it comes to real world applications related to Enterprise Web 2.0. I like how he thinks and writes about enterprise adoption of systems and processes based on Web 2.0 technologies.
There’s an interesting book excerpt available on the Harvard Business School’s “Working Knowledge” web site titled Managing Alignment as a Process, by Robert S. Kaplan and colleague David P. Norton. I read through the excerpt and what it says about “alignment” is interesting to put into the context of enterprise adoption of Web 2.0 technologies and processes.
Significant opportunities to meet market and customer needs are emerging as corporations harness the next generation of “Web 2.0” tools and applications. Many business units recognize this and want to move quickly. But are corporate I.T. (Information Technology) departments ready — and willing — to provide the needed support? This article discusses how business units and corporate I.T. departments can work together to leverage emerging “Web 2.0” applications.
For a given technology-based application, system, or service, it's critical for a company to define who owns and is responsible for developing, managing, and running it. Failure to do so can result in "orphan" applications and systems that sit uncomfortably between business and IT, all the while consuming resources (storage space, updates, maintenance, communication costs, infrastructure costs, governance costs, etc.). Even blogs and podcasts can turn into "orphan applications" if we're not careful.