I am pleased that Apple is devoting money and talent to the development of such products that support creation, consumption, and engagement. In previous generations such resources might have been devoted to the creation of weapons of mass destruction.
If you’ve spent any time in the market research business you know how cost competitive data services can become. Pressures to maintain data quality mount while customers seem to always want more while paying less.
In the world I live in there are still a lot of people who are satisfied with having “just a phone.” Still, what passes for “just a phone” these days is more powerful than the combined computing power devoted to the Manhattan Project, the Air Force/NASA X-15 program, and the early Space Shuttle Orbiter’s primitive onboard computers.