Thanks to a tweet by @tacanderson I stumbled across the blog post Sunk Costs by venture capitalist Fred Wilson.
Wilson’s article is basically a repeat of the old advice, “don’t throw good money after bad” when there’s no hope of recovering what you’ve already sunk into a failing project or product.
Every sales person I know wants better leads. Because of this the benefits of applying Web 2.0 techniques to prospecting and qualifying would seem to be a no-brainer. But what about using Web 2.0 techniques to support other sales processes?
Jeremiah Owyang’s LiveBlog: What’s Wrong with the White Label Social Networking Industry?, especially if you read the comments, delivers a good snapshot of the gaps that still exist between product evangelism and the realities of implementing specialized online social networks.