All in Engineering

On Attempting an Updated Definition of "Web 2.0"

I recently had an opportunity to provide an updated definition of “web 2.0” for a project I’m consulting on. The project, managed by the National Academy of Engineering (NAE), is called Changing the Conversation: From Research to Action. “Web 2.0” is one of those terms that just won’t die. Even as some have tried to invent and sell newer-sounding terms like “web 3.0,” there are still many for whom the underlying concepts of “web 2.0” and social media are new, unfamiliar, or ready to be revisited after an initial or limited exposure.
I thoroughly enjoyed listening to the podcast of Phil McKinney’s interview with David Cochran about Cochran’s involvement on the team at Hewlett-Packard (HP) that designed the first pocket scientific calculator. The situation was interesting from the standpoint of innovation management and luck.