I am pleased that Apple is devoting money and talent to the development of such products that support creation, consumption, and engagement. In previous generations such resources might have been devoted to the creation of weapons of mass destruction.
Eventually management notices the disparity. So it will be with Google. This will be accelerated when advertising revenue starts to flatline and pressure emerges within Google to start charging for individual services that are currently subsidized by advertising. Stuff like Glass and driverless cars won’t help the situation. Nor will a walled-garden-in-disguise that pretends to be a social networking tool.
I learned recently that home subscribers to the Washington Post newspaper also receive the digital edition, so I added it to my wife’s iPad Mini. What follows is a description of my initial reactions as a reader.
Oh, I know you are supposed to be able to fine-tune all the all this via Facebook settings. But I have more important things to do than to constantly rejigger confusing Facebook notification and privacy settings.
Are your white papers easily accessible on mobile devices? Viewed by some as “old school” marketing devices, others still use and expect them. Just last week, for example, I was asked for a set of my own white papers by a business prospect. That experience led me to write this article.